Creating a Sustainable Calendar that can be reused and reduce paper waste, achieving high adoption rate & creative engagement.
The main aim of this project was to create a calendar that can be reused and reduce paper waste. This calendar celebrates craftmanship, creativity & joy.
TITLE
Taarikh Calendar Design
ROLE
Designer
HATS WORN
Graphic Design, Branding, Conceptualization, & Packaging Design
TOOLS
Adobe Illustrator, Adobe Photoshop, Adobe Audition, & Adobe Premier Pro.
DURATION
8 Weeks
TEAM
Solo Project
PROBLEM STATEMENT
How might we design a sustainable, reusable calendar that celebrates craftsmanship and creativity while reducing paper waste, something that can be used lifetime?
Success Metrics: Sustanibility and Creative Engagement
Achieving sustainability and creative engagement by attaining high adoption rates of reusable calendars, frequent use throughout multiple years, and improved user satisfaction. Additionally, fostering a deeper appreciation for craftsmanship and creativity, indicating a significant reduction in paper waste and strong impact of the Taarikh brand's mission.
SOLUTION
Creating a sustainable calendar that serves as a one-time investment, significantly reducing paper usage.
Creating a sustainable calendar designed to be a one-time investment, which significantly reduces paper usage by eliminating the need for annual replacements. This innovative approach promotes environmental responsibility while maintaining the functionality and aesthetic appeal of traditional calendars. By encouraging reuse and minimizing waste, this calendar not only supports eco-friendly practices but also reflects a commitment to sustainability and resource conservation.
DESIGN DIRECTION
Taarikh is a Hindi word, meaning date in English. It is a fictitious brand that creates calendar.
PHASE 1
Developing identity design thumbnails for Taarikh to reflect its commitment to sustainability and creativity. The designs is incorporated with the tile motif to create a cohesive and appealing visual identity.
PHASE 2
Working on grids to achieve the final output.
PHASE 3
Final outcome
PHASE 4
"Elegant, exciting, and sustainable, Taarikh's timeless calendars break free from the one-year limit, making them as enduring as they are enchanting.”
The appealing aspect of this calendar is that one can change the dates, months, years, respectively, as time flies. This package contains a calendar board, an instruction manual, a set of extra numbers inked in red & a set of alphabets etc.
FINAL DESIGN
Final look of packaging design.
TAKEAWAY
Creating a timeless and sustainable calendar design can be deeply rewarding, providing a sense of pride and clarity in purpose.
Personally, I learned that Taarikh's timeless design is about more than just aesthetics; it's about sustainability and longevity. Though the project was lengthy and sometimes exhausting, seeing the positive reception reinvigorated me, giving me pride and clarity in my purpose.
