Designing an Accessible Mobile App for Marathons, navigating virtual running experience for global runners.
An app that streamlines the user journey with intuitive navigation for the TCS Marathon, enhancing engagement and simplifying participation.
TITLE
TCS Marathon Application Design
ROLE
UI/UX Design, Product thinking, Visual Design, End-to-end design
TEAM
1 Designer (myself), 8 Front-end developers, 4 Back-end developers, 2 CMS developers, 2 Testers, 1 Product owner, 1 Product manager, & 1 Product delivery manager
TOOLS
Adobe Creative suite, Testflight, Zepline, Figma & Keynote
DURATION
2020-2022
This project is under a strict Non-disclosure agreement (NDA). Parts of the design are missing. Please connect to learn more.
PROBLEM STATEMENT
How we might help users to build relationships and enhance running event experiences through technology and innovation, supporting our belief in sports as a unifying force?
SOLUTION
Designing an Accessible Mobile App for Marathons, Navigating Virtual Running Experience. The app, a solution for enhancing the event experiences through technology and innovation; indicating strong engagement and user interaction.
MY CONTRIBUTIONS
Led the strategic product discussions to align decisions with business goals..
Designed and shipped end-to-end features with broad, ambiguous scope.
Contributed for creating a Design System built in Adobe XD (Check out the article here).
Crafted visual designs, including Ul, typography, color, layout, and iconography.
Defined product goals, identified opportunities, and made user-centric, impact-driven decisions.
Conducted thorough research on the Design System to ensure brand identity consistency.
Contributed for designing of 15+ globally released mobile applications, included New York City Marathon, TCS Summit North America, Chicago Marathon, Boston Athletic Association, London Marathon, NYC Half (NYRR), Singapore Marathon, Mumbai Marathon, Toronto WaterfrontMarathon, Lidingöloppet, City2Surf, World 10k Bengaluru, Canberra Marathon, Amsterdam Marathon and more.
PROCESS
Started with benchmarking. Concluded with user testing to maximize business impact.
For the TCS marathon app, I reviewed the current design to ensure consistency and explored new, distinctive designs for new features. I created low to high-fidelity prototypes, iteratively tested and refined them based on user feedback. Using Testflight, I conducted final testing and optimized the design before launch.
IMPACT
The Design of an Accessible Mobile App for Marathons, Navigating Virtual Running Experience has resulted to 1.6M app downloads and $110M raised for charity annually.
BACKGROUND
TCS Marathon app launched, transforming marathon events with innovative digital features.
Tata Consultancy Services (TCS) saw the need for a better marathon experience due to challenges with participant engagement and event management. Traditional methods struggled to meet the expectations of modern, tech-savvy runners.
In response, TCS developed the TCS marathon apps, offering live tracking, personalized experiences, and social media integration. This app significantly enhanced user satisfaction and engagement, setting a new standard for marathon events worldwide.
APPLICATIONS I WORKED ON
Email me to get in-depth case study about the TCS Marathon App.
TAKEAWAY
Empowering marathon app success through user-driven design boosts team morale and propels clarity into action!
Personally, I learned that prioritizing user-centric design is crucial not only for product quality but also for team morale. Throughout the TCS Marathon app project, which spanned over a year and often felt exhausting, engaging users made a significant difference. By focusing on intuitive navigation, real-time updates, and accessible features, we addressed user needs effectively. Sharing user feedback with the team, especially the positive responses and clear improvement areas, rejuvenated everyone. It provided a sense of accomplishment and clear direction, transforming ambiguity into actionable insights and boosting overall team pride and motivation.
